Benelli, a Chinese-owned Italian motorcycle company, has been in operation for 110 years. He founded the business in 1911. To celebrate its 110th anniversary, the company has created a new commemorative logo created by the Benelli Style Center in Pesello.
The company says the new logo represents a strong union between the past and the present. “We are really proud to celebrate our first 110-year history,” said Yan Haimei Benelli, CEO of QJ. “A story full of values, intuitions and dreams, but also a story full of men, ideas, talents and genius. With great pride, but also a great sense of responsibility and dedication, we continue with tremendous passion from day to day,” Haimei added.
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The logo stands out with the famous Pesaro Lion, which is part of the Benello company logo. The designers have tried to incorporate the Lion as a symbol of a strong future – Benelli has been working under the leadership of the leading company QJ Motor.
“Benelli is 110 years old and we are truly honored to be able to celebrate this historic milestone with all fans of the Casa del Leoncino,” said Paolo Marchinelli, president of the Benelli Historical Register. “We take this opportunity to invite everyone to Pesaro in September to celebrate the 110th anniversary.”
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The commemorative logo is one of the new initiatives launched as part of the company’s 110th anniversary celebration at the Officine Benelli Museum. In addition, the company will also be organizing “Benelli Week” this year from 13 to 19 September 2021.
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