The popular Clubhouse social audio app has seen a significant increase in the number of users around the world since it was launched for Android devices a few weeks ago, after a year of iOS exclusivity. On Thursday, the company’s founders and core team members unveiled their plans at the first press conference on the app, which included platform moderation, controversial new IT rules in India and compliance with new features on the horizon.
Here are some points that founders Paul Davison and Rohan Seth discussed during the discussion:
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Making “real” connections
During the discussion, Davison said the company was trying to create a human experience for users, compared to existing social media platforms. “We’re trying to create a social network that you don’t like or follow, or to make your social media manager a post for you, or with a clear attitude or sound – to connect authentically with other human beings,” he said.
Moderation and user safety
Asked how the company manages content moderation and user safety on the platform in the light of public speaking people, Davison said the service addresses the problem by considering three different dimensions. “We need to have an internal team, made up of people with deep experience of trust and security on social platforms, but also a willingness to do live group audio that is different and better than past networks. it also means we have them, ”they said.
Policy develops and develops over time
A ‘Creator First’ approach for hosts and moderators
“A community of millions who report incidents and report them to us helps us and the club helps us to have a place for safe and fruitful discussions, but we also need to think a lot about the tools and network structure,” he said. , refers to the company’s zero tolerance phase interruption policy, refers to reporting and blocking features, explaining how the service was “Creator first” so that the host or moderator is always in charge of the room.
Compliance with new Indian IT standards
“Right now our startup is small, staff wise – we are a little over a year old and I don’t think the government has specified all the details of how these laws will be applied to companies at different stages, but our goal is to work to bring the platform into line with laws and regulations. So that’s something we’re on our Radar and we’re working on, ”Davison said in response to a question about the company’s intentions to comply with the new rules for social media intermediaries in India (also known as the 2021 Information Technology Standards). .
Accessibility at the Clubhouse for hearing impaired users
Asked about the platform’s accessibility for hearing-impaired users, founder Rohan Seth said the company has conducted some experiments to figure out how to add subtitles. “What we’ve found is that instead of the recipient we should have a way to transcribe audio delivery, because Clubhouse is a unique platform and at the same time it’s talking to multiple people,” they said the company is still looking for. a way to implement it effectively.
Growth pattern for invitations only
Davison also defended the company’s decision to use the system only to invite registrations. “We believe that the only reason to grow through an invitation model is to grow the community in a measured way. If you grow too fast, things can break down and we’ve always tried to make sure we add new user waves to the clubhouse. whether we wanted to build it exclusively for exclusive services or invitations … we were a small team working to scale the service as quickly as possible, ”they said.
Meanwhile, Davison raised concerns about the competition for services like Twitter’s Spaces, saying voice was an important and enduring medium, saying that other products would launch audio features and should do so. “As far as each competitor is concerned, we don’t try to focus on that,” adding that Clubhouse wasn’t a “bolt-on” experience (citing audio features added by competitors like Twitter and Discord) and that audio was a service experience.
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