Discovery India has announced in collaboration with UN India and WWF India that the campaign will be launched, #StopTheMelt. Ecosystem Restoration being the theme of this year’s United Nations World Environment Day, Discovery India aims to shed light on the plight of the planet. A special film is released with a simple but impactful call for actions like planting trees to raise awareness and hope in each individual, avoiding the use of plastics and so on.
Well-known names like Malaika Arora, Suresh Raina, Rana Daggubati, Dia Mirza, Pratik Gandhi, Neeraj Pandey (filmmaker), Shital Bhatia (filmmaker), Sania Mirza and ecologist Ivan Carter, Nigel Marven, among many others, have his support to be a champion. to re-examine one’s self-reflection habits and save the environment.
“We remain committed to raising awareness of the need to reduce human impact on the environment.
We are proud to extend our cooperation with UN India and WWF India, two powerful and recognized forces working continuously on environmental conservation, ”said Megha Tata, CEO of Discovery Inc. in South Asia.
The real-life entertainment channel also changed its logo to understand the impact of global warming and to “encourage people to take action for a better day tomorrow.”
Ravi Singh, WWF general secretary and general manager, has found the only way to deal with the dual threats of climate change and nature loss is to act on Unison and the campaign they need.
“This year, on World Environment Day, we are investing our efforts in conserving, protecting and restoring our ecosystems. That is the solution for a sustainable future. WWF India is proud to partner with Discovery India for campaigns that promote the message. Conserving nature and ensuring a better future for people and putting our planet first, ”he said.