Having a strong demand bank, expected to be better than 2021 2020: Mercedes-Benz India

Having a strong demand bank, expected to be better than 2021 2020: Mercedes-Benz India

The country’s auto industry may once again have been challenged by April and May due to closures and cuts in almost every state here. Mercedes-Benz India, however, is confident that for the past two months there have been a number of reasons for the second wave of the Covid-19 Pandemic and despite the challenge, the luxury car segment will continue to thrive.

(Also read: Mercedes reviews car sales process in India, customer pays more attention)

Gls

2925 cc | Diesel | Automatic (Torque Converter)

Ex-showroom price

9. 9,990,000*From now on

Bmw X3-m (HT Auto Photo)

X3-m

2993 cc | Gasolina | Automatic (Torque Converter)

Ex-showroom price

9. 9,990,000*From now on


Mercedes has confirmed that it intends to launch 15 products in the country this calendar year. The biggest show of intent could be GLS Maybach scheduled to launch next week. Although GLS Maybach will obviously have a very niche and wealthy public to buy the car, the German carmaker is positive that the options for all the models it currently offers are positive. “Our entire line is new. We have new A-Class, GLA, GLC, E-Class, all volume products are new,” Santosh Iyer, Mercedes-Benz’s Vice President of Sales and Marketing for India, told HT Autori. “We are fortunate to already have a strong demand bank, so we have no problem with demand because we have a good demand bank to open right now. And while we can manufacture supply chains we expect it to be better than 2021 to 2020.”

But what about the uncertainties that can persist throughout the year as a result of the Pandemic? “On the one hand, we don’t need to become Flamboyant, but on the other hand, in personal consumption, we expect a positive trajectory,” Iyer says. “This is if you look at past research, because the post-pandemic demand for luxury goods has gone up. So we see that demand in the industry as a whole is returning.”

If demand backs down, Mercedes says its line is ready to captivate buyers. The Offensive Product was largely maintained last year and several high-entry commercials were also held earlier this year. “The annual marketing plan, the 15 products we had previously aligned, is still on track. There is no change,” Iyer confirmed.

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