When they released “Bandish Bandits” last year on OTT, they took a breather for music fans. Giving the best of both worlds, Shankar-Ehsaan-Loy’s music was a delight for both Hindustan music lovers and pop music lovers alike. Music has always been a component of Indian cinema, but now the concept of five songs and plots in Hindi Films had a competitor. With the advent of OTT, long-form content has become king. The music has slowly taken center stage in streaming shows, woven as a background score or putting on songs when the script demands it.
Among the dozens of web shows published monthly in India, few have been able to capture the Indian culture of songs in a story.
The song “Pause” sung by Prateek Kuhad in “Little Things” was an invigorating soul and was with the audience due to Kuhad’s popularity split.
“Broken But Beautiful” received rave reviews from musicians. The four melodic songs in the set were sung by Akhil Sachdeva, Amaal and Armaan Malik and Anusha Manik.
“Four more shots please!” Darshan Raval, Saachi Rajadhyaksha, Medha Sahi and Zoe Siddharth sang soothing and plentiful numbers.
“Fittrat” had a mixed bag of songs by Altamash Faridi, Jonita Gandhi, Sharvi Yadav and Sandman.
Shankar Mahadevan shares the kind of experience he had in creating the music for the web series “Bandish Bandits”.
“It was one of the most important projects of our career. It took us two years to compose his music. It was a mammoth project. It was like making three or four films from the back. A lot of the music was woven into the script, and the script was developed based on the music. We composed this amazing spectrum: from classical to thumri, from tarana to pop, to music competition, from instrumental piece to Rajasthani folk. There were many variations on a project. Where can you experiment so much? “Shankar told IANS that the Shankar-Ehsaan-Loy trio will be composing music for the upcoming web series.
“Bandish Bandits has great songs that many appreciate. It seems like this will happen a little less with the movie songs on those platforms, ”says playback singer Apeksha Dandekar, who has songs in films like“ Zubaan, ”“ Aatma ”and“ Always Kabhi Kabhi. ”
Singer Shilpa Rao, who has sung songs in “Ludo” and “Mimi” Films, has upcoming projects with the best digital platforms. He believes that OTT has given the music industry the opportunity to create unique music content in its hands.
He says: “It’s fun to be a part of the digital space. Music has the power to adapt itself. OTT with the magic of time allows creators and artists. Before, if a weekend didn’t make movie songs, it’s over. People had a sweet time at something they liked. “We’re back. It’s giving the audience and the creators time to warm up so they can at least feel it. I hope that continues.”
Shilpak has given hits like “Ghungroo” (“War”), “Bulleya” (“Ae Dil Hai Mushkil”), “Malang” (“Dhoom 3”), “Anjaana Anjaani” (“Anjaana Anjaani”), “Khuda Jaane” has “(” Bachna Ae Haseeno “),” Javeda Zindagi “(” Anwar “).
“Indian Idol” singer Abhijeet Sawant agrees: “Musicians have got one more music platform. Small music directors can have better exposure and money for their music.”
On the other hand, Apeksha’s view is: “OTT shows allow people to showcase new talent that people don’t hear in theaters. I think it opens up the music scene because there is more space to explore more genres, because there are so many shows on OTT platforms.”
Both Shankar and Shilpa are passionate followers of OTT content and believe that digital platforms have changed the consumption pattern.
According to Shilpa, “music is a way of experiencing art. From live Auditorium performances to digital platforms, the music is very adaptable. I’m an avid Content Watcher and I can’t do without a watch every day. “
Shankar believes that music should match the content of OTT. “Although the set is nice, I think they can focus more on music content because it will be a great opportunity to put on great music that will stay for a very long time. They can have better songs on OTT. I’m totally hooked on all the web series coming out of our country.” Mirzapur “or” Family Man “Like. It’s an amazing medium for OTT,” Shankar said.
In OTT, long form content is the main selling point. It’s mostly about watching a song in a movie theater experience. Listening to a song is a personalized experience offered by OTT. “Film music can be a one-time experience, but the main attachment to a song is on the phone when you’re driving or at home. That people should be overwhelmed by things they like, without being forced to, ”Shilpa believes.
However, there are movies that have their own charm and don’t go anywhere.
Gaurav Balani of the “Parikrama” and “Inalab” Bands says: “I don’t think OTT can compete with Bollywood. There has certainly been a change in the ‘power structure’, but Bollywood music is still quite noticeable simply because of its promotional reach. “.
“I think that film songs are still going well despite the OTT culture and making them more accessible to people. However, I think there is an atmosphere that can’t be recreated at home in theaters. “, says Apeksha.
He agrees with Abhijeet: “I don’t think OTT music has come to cinema. OTT is a pure state of music. So it’s hard to compare film music verses to OTT music.”
However, he believes that film music is somehow turning off. “Music companies have found another way to make more money through non-film music. We have to wait until the films are released in cinemas, ”says Abhijeet.
However, Apeksha believes that promotion is of great importance in the reputation of music. “Again, it depends on the promotion that the music receives. Actually, it can have a wider audience but I don’t think Films ’music can really die. Maybe one more boost is needed to notice all the music involved in the different OTT platforms. ”
“Film music isn’t necessarily‘ dying ’but it’s becoming sure,” Gaurav says.
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