When he released the web series “Indian Matchmaking” in 2020, he highlighted one of the country’s archaic traditions of establishing languages on social media – organized marriage. A year later, the show was nominated for the next 73rd Emmy Awards.
Sima Taparia, an elite associate of Mumbai, became known as Aunt Sima for the slogan “Hello, I am Sima Taparia of Mumbai”. He’s on the moon after making an Emmy gesture, and he’s missing words to express his gratitude.
“Indian Matchmaking” is over in a year and the show has gone to Emmy Awards. I’m grateful and I can’t even express myself. Going to the Emmys is a great achievement, ”Sima Taparia told IANS.
In the eight-part series, Sima tries to find the right matches for its wealthy customers in India and abroad. Decoding the show’s popularity around the world, Sima says the show was a real vision.
“The whole world enjoyed it because it was a reality show. As I was talking to you the same way I was talking to you, the camera was following me. I was simple and humble, and the way they represented me. So the show was a success and all my Indian values were explained in the show, ”said Sima Taparia.
Sima believes that “Indian Matchmaking” has really “shaken the world”. The real partner added, “So people loved me and it was a reality show. Everyone loved Aunt Sima. She shook the world. The show was beyond my dream that it would shake the world and be a great success. I gained worldwide recognition and fame.”
Criticism also comes with great affection, and was described as “controversial” and “horrible” for showing facial casteism, color, astrology, and misogyny. It was soon the subject of memes and jokes.
Sima Taparia, or as she likes to be called Aunt Sima, remains unabashed. Instead, he says he enjoyed the hustle and bustle of social media. “It didn’t affect me because it’s a little bit negative and positive in everything. The more negative and positive the show became more popular. It didn’t cost me a penny, ”Simak said.
In fact, Sima praised the creativity of the people who made her memes. “Plus, there are so many memes! How creative our people are in India, ”Simak laughed.
“I see all the memes. The more memes, the more popular the show becomes. Wherever I got time I enjoyed the memes and my fun bones curled up. It didn’t bother me. It’s the public’s choice – some will criticize and some won’t. I don’t care about anything. I didn’t take anything into account, “added Sima Taparia.
The lesser-known fact about his partner Sima is already featured in a documentary called “A Suitable Girl,” which went to the Tribeca Film Festival, winning the New Documentary Director Award for Albert Maysles. Directed by Smriti Mundhra, he came looking for the match through the famous match.
Speaking about what he said in favor of “Indian Matchmaking”, Sima Taparia said: “In 2017 a documentary called ‘A Suitable Girl’ arrived and won the award at the Tribeca Film Festival. So Smriti Mundhra came to Mumbai for her match.” A Suitable Girl “was the director of the film and when she met me, she saw that I was a partner and thought she could make a documentary with ‘Sima Didi’.”
He went down the road of memory and revealed that he had approached the Netflix session after receiving the documentary in honor.
“He spent four years filming with me, wherever I went, he would come and record. When the documentary series ended in 2014, when he won the award, they gave the idea to Netflix and then they contacted me and I got ‘OK’ but in My Dreams I never thought the show would shake the world. ” got Sima Taparia.
Asked if Hinge, Bumble and Tinder had agreed on the importance of the arranged marriages at a time when they were gaining strength, Simak wished these dating apps “good luck”.
He said: “My job is to visit every game in person and give it a personal touch. I travel personally, I understand personalities, I understand preferences, I see the standard of living, their business, I see nature, I see girls and boys. Then I filter and scan, and then the bio data is tailored to the customer.That’s my job.So everyone trusts me that what Sima ji says is perfect.I don’t know what Tinder is, Bumble.So good luck to them “, added Simak, who has more than 37.5 K followers on Instagram.
Will the audience see their beloved Aunt Sima Taparia again? “I can’t say today, but it’s been a nice connection to Netflix, so I look forward to working with them,” he concluded.
Here is the line of Sima Taperia that went viral on social media.
* “In the end, my efforts don’t make sense if the stars aren’t aligned.”
* “Tall, thin, small.”
* “Weddings today are like biscuits.”
* “Adjust, flex, commit.”
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