Kia India announced on Thursday that it is improving its digital sales reach by introducing an integrated solution application called ‘Kia Digi-Connect’. The main highlight of Kia Digi-Connect is the industry-leading live video sales consultation solution.
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During the pandemic, all car companies had to create or improve digital outlets in an offer so that customers would not have to delay or delay plans to purchase a vehicle by visiting the Showrooms in person. The second wave of the Indian Pandemic could exacerbate these concerns, even as a result of the closures and restrictions that keep most of the Showroom closed. Kia India has stated that potential customers can connect with dealers closest to their location and get support through a video conferencing platform.
Video conferencing allows potential buyers to get the full range of Kia cars through a sales consultant, and the app will also offer a 360-degree virtual experience through video calling, display, and video sharing.
If family members are in different places, they can also be added to the same call.
Kia India anticipates that this facility will enhance the customer car buying experience during the Pandemic. “With this first initiative in the industry, we have taken a step forward in turning our customers’ shopping journey into a digital and digital journey, ”said Tae-Jin Park, CEO of Kia India and Head of Sales and Business Strategy. “Technology-driven Digital Transformation has been Kia India’s first approach from the beginning and we are committed to driving the Digital Revolution in the Indian Automotive industry from the beginning.”
Before the pandemic became a worldwide challenge it became too much of an idea that it became a reality for OEMs who are now looking at the physical experience to reach potential buyers. Kia India, in particular, has also highlighted other initiatives to better connect with customers. Last week, the company announced that it would accept new Carnival units if purchased within 30 days of its return and that customers in such a situation would receive 95% of the price paid. (Full report here)
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