Lamborghini cars are known for setting speed records, but as a Lamborghini company it is on its way to achieving a record of different types and highly sought after. After posting record sales in the first six months of 2021, Lamborghini is looking to push the momentum forward. And the Urus SUV is at the core of the previous push.
Automobilili Lamborghini recently announced that it had delivered 4,852 cars from January to June this year – a 37% increase over the same period in 2020, and even better in 2019 when Covid-19 was unknown in the world. A large portion of the credit goes to the Urus SUV, which has found 2,796 recipients worldwide. In Urus, Lamborghini’s first SUV has been a prolific success and the vehicle has left behind models of traditional sports cars like the Huracan and Aventador.
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Little Wonder then has plenty of reasons to celebrate Lamborghini and it won’t be too early to take out a bottle of Champagne, as Maker has taken orders to cover production for the next 10 months, until April 2022. “The extraordinary result is a double confirmation for us. It is a testament to the strength and resilience of this brand, which is becoming increasingly attractive despite the constant challenge and uncertainty,” said President and CEO Stephan Winkelmann. “It also supports the good reception of our new industrial plan to electrify our product range in the future, as we will invest more than € 1.524 billion by 2024.”
Electrification is, in fact, the next step in the automotive world and super car manufacturers don’t want to let them stumble on fast roads. The electric Lamborghini is not expected before the second half of the current decade, but the mode of delivery is expected. The first electric Lamborghini is likely to be a two-door model, although current models like the Huracan, Aventador and Urus are starting to move to hybrid power trains around 2024.
Lamborghini’s times are exciting, and while the Swiss investment group Quantum has offered the VW Group billions of dollars to buy a Quantum luxury car maker, there has been no movement in that direction. Given the numbers of sales and forward-looking plans, it’s easy to see why.