Maruti Suzuki reaches 50 lakh sales mark in rural India, builds strong reach

Maruti Suzuki reaches 50 lakh sales mark in rural India, builds strong reach

Maruti Suzuki reported on Wednesday that it had completed 50 lakh units in cumulative sales in the country’s rural markets and that India’s rural area is helping to increase its overall sales in India by 40%. Emphasizing its presence and reach in India’s diverse spectrum, Maruti reported that it has more than 1,700 custom outlets in the country’s rural areas.

Maruti, the country’s largest auto manufacturer, has been spreading its footprint in rural India in recent decades. From here, the company’s contribution to general sales rose from 10% in 2008-2009 to 40.9% in 2020-2021. By making banks in sales and after-sales channels, he believes the carmaker will be more established in the interior. “Rural markets have a very special place in our business,” said Shashank Srivastava, CEO of Maruti Suzuki India Limited (MSIL) Marketing and Sales. “Although upcountry customer desires are similar to metering, they require more attention and attention.”

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Maruti Suzuki Ertiga (HT Auto photo)

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Srivastava stressed that MSIL supported a focused and structured approach to rural markets in 2008, when it was seen that the rural interior was least affected by the global financial crisis of the time. And the strength of the company’s small and compact car segments can also help tremendously.

MSIL also says that campaigns specifically designed for rural customers (especially those in the vernacular) have sided with it.

While Maruti continues to hold fast to the rural photovoltaic energy segment, it has also projected Nexa through its sales and service network chain as its primary option. The company’s selected cars are offered through the Nexus and others are offered through the Arena chain.

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