Product plans remain unchanged, with digital outreach remaining the focus: MG Motor

Product plans remain unchanged, with digital outreach remaining the focus: MG Motor

MG Motor has been busy with the Hector SUV since its debut in India for the past two years. While it may be a significant opportunity to target the mid-size SUV segment, the company has launched more ZS-EV, Hector Plus and Gloster SUV premiums here to strengthen its digital presence to reach existing and future customers. In the Covid-19 era, digital strategies remain at the core of MG Motors India, which also provides support for subscription-based models.

Like most automakers in the country, the second wave of the Covid-19 Pandemic has not been polite to MG. After the launch of Gloster and Hector Plus, a break had to be made due to restrictions and blockades across the country. Gaurav Gupta, CEO of Commerce and vice president of the company, has admitted that the coming months will continue to be a challenge for the entire industry but he will also get a promising release. “We don’t expect a complete rebound, but yes something is close,” he told HT Autori. “I think the industry can start to move forward in a measured way from July or August and then we have to see how it progresses from there. No one knows what’s in front of us and when the three waves will arrive.”

Hector

1451 cc | Gasolina | Manual

Ex-showroom price

6 18,682,800*From now on

Mg Gloster (HT Auto Photo)

Gloster

1996 cc | Diesel | Automatic (Torque Converter)

Ex-showroom price

35.94.700 ₹*From now on

Mg Zs-ev (HT Auto Photo)

Zs-ev

Electric | Automatic

Ex-showroom price

24.18.000 .000*From now on


Gupta Backing MG focuses on digital initiatives. “MG has been a digital-based company since day one. In fact, we were the first to make (accept) reservations (from the internet) from our first car. And even if you want to buy a car from us today, you can do it all by paying online,” he says While Gloster claims back requests for SUVs are “four digits”.

While backing up its existing product portfolio, Gupta explained that plans to market new products are on track. “We are looking at a smaller SUV in the second half of this year. At the same time, we are also looking at an additional EV (electric vehicle) next year,” says MG, adding that it is committed to expanding the MG. Country EV portfolio.

The ZS EV was the company’s first battery-powered offering here and is now also offered through a subscription-based model. Gupta, in fact, believes that while there may be little awareness in the country for subscription models, it will only rise in the coming times. “Subscription is a very compelling proposal, it is gradually emerging in the country,” he says. “Under the new normal, the subscription will be an opportunity for people to start considering it.”

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