Porsche has become an official automotive partner for the “Dale Chihuly: Glass in Bloom” exhibition at Gardens by the Bay in Singapore. The centerpiece of the exhibition has been taken over by a Porsche Taycan art car, wrapped in a colorful liver, starring the Persian series by American glass artist Dale Chihuly.
Taycan has captured the attention of viewers in a multi-colored avatar against the background called SG50 Lattice. The automaker said the presence of Porsche Taycan Bay’s thriving South Garden has a striking display of history and innovation. Porsche will present its guest test experience from July 12 over the next two weeks. Guests will be able to locate the vehicle EV.
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Porsche Matthias Becker, vice president of foreign and emerging markets, noted that Taycan’s customers in Southeast Asia and Singapore have been well received. “We consider ASEAN markets to be an important growth region for Porsche and we want to use such partnerships to position our brands and products in an emotional environment,” he added.
Porsche Asia Pacific had a record performance in the first half of this year, with sales up 87 percent from last year. About 47% of all sports cars delivered were fully electric or plug-in hybrid vehicles. Porsche also mentions that 70% of the customers who owned the electric Taycan were brand new to the brand.
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Porsche, in an effort to boost its electric mobility in Southeast Asia, recently announced the implementation of its first cross-border high-performance load (HPC) network in Southeast Asia in partnership with Shell. It will offer maximum charging capacity across Singapore and Malaysia with 180 kW direct current (DC) chargers. The company also plans to expand to other destinations as part of the growth of the Porsche Destination Charging network.