Tokyo Olympics 2020: Toyota has canceled a TV commercial.  Here’s why it’s the real reason

Tokyo Olympics 2020: Toyota has canceled a TV commercial. Here’s why it’s the real reason

Toyota Sponsor of the Tokyo Olympics said Monday that it has canceled plans to launch a brand campaign related to the Olympics in Japan. This decision already comes amid intense opposition to games delayed by the Pandemic. The car brand, the main sponsor of the Tokyo Olympics, has not left out the exact reason for the decision to reject the TV ad.

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The ad campaign was dubbed “Start Your Impossible”. It was specially designed for the Olympics. On Monday, Toyota operator Jun Nagata said it was more difficult for the Olympics to reach a positive deal with Japanese citizens. “It’s becoming an Olympic Games that can’t be understood in many ways,” Nagata told Japanese media.

The Japanese automaker has also said it will not send one of its directors to the opening ceremony, AFP reported. Toyota spokeswoman Shiori Hashimoto said the decision was made because there would be no spectators.

According to Japanese media, including 1,000 Olympic officials and sponsors, they will be able to watch the opening ceremony scheduled for Friday. About 60 Japanese companies have invested a record $ 3.3 billion in the Tokyo Olympics. Toyota itself has invested $ 500 million.

However, the ban on viewers by gaming authorities has had a profound effect on hopes of marketing opportunities.

The carmaker had important plans for the Tokyo Olympics. The company announced it would provide a full range of electrified vehicles. As a mobility partner for the sporting event, the company developed some special editions of existing vehicles. He developed some specially developed vehicles for the event.

In 2019, Toyota announced that it would provide about 3,700 mobility products and vehicles for the event. Nearly 90% of them said it was electrified, including Hybrid Electric Vehicles (HEV), Fuel Cell Electric Vehicles (FCEV), Plug-in Electric Hybrid Electric Vehicles (PHEV) and Battery Electric Vehicles (BEV). The Fleet also has an Accessible People Mover (APM) and an e-Palette and Toyota Concept. The company claimed that there would be approximately 500 FCEVs and 850 BEVs among the electrified vehicles.


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