The global TWS regional market maintained its growth trend in the first quarter of 2021, despite the economic downturn caused by the Pandemic, according to the latest Global Market Report (TWS) by Counterpoint Research. In the first quarter of 2021, TWS sales rose 44% year-over-year (YoY). China had the highest YoY growth, while North America had the largest market share.
According to the brands, Apple dominated the TWS market, but market shares declined due to increased competition and the lack of new models in recent months. Xiaomi, also the second largest brand in the segment, has dropped its share compared to the previous quarter. Samsung, however, improved its quarter-on-quarter share and narrowed the gap with the brand to second place.
TWS market, over $ 100 ( ₹Approximately 7,300.) The segment has continued to decline as customers have opted for budget and mid-range devices over the past year. The share of the segment recovered in the fourth quarter of 2020, followed by a share of 46% in 2021. Analysts believe that the trend indicates that the market is focused on dominating the budget and the mid-range segment.
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“There is a time when vaccine trends to prepare companies for consumer demand change will help improve consumer sentiment in the second half of the year,” Counterpoint chief analyst Liz Lee said in a statement.
In the more than $ 100 segment, Apple led the market with a 57% market share. Samsung took second place but with a distant market share of 17%.
In the more than $ 100 segment, Apple was the market leader with a 57% market share. Samsung took second place but with a distant market share of 17%.
In the sub-$ 100 segment, the full share of the top 10 brands, including Xiaomi, fell in the report due to increased diversification and competition from industry participants. | # + |
Regarding Samsung’s 2021 Q1 performance, Lee said: “In competitive markets like Asia and Europe, Samsung achieved a double-digit share with good performance for all models. Samsung successfully introduced the Galaxy Buds Pro to connect with the Galaxy S21 launch in January. The company also boosted sales of older models like Galaxy Buds Live and Plus through aggressive marketing promotions. ”
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